2025 GRADUATION
The 2025 Graduation video series was built around a central creative concept: the idea of sending a postcard home. With the international student audience in mind, the series was designed to speak directly to the experience of studying abroad, the distance from family, the challenge of independence, and the pride of reaching graduation.
The approach centred on film photography as a primary visual element, proposed as a way to layer nostalgia over an already sentimental subject. Graduating students were given disposable cameras in the lead-up to the ceremony, generating authentic, user-contributed imagery that became the backbone of the series; it was a collaboration between the production team and the students themselves.
I led the creative and editing direction throughout, developing a visual language of blurred yellow text, handwritten typography, and a soft, dreamy grade that reinforced the postcard concept and gave the series a cohesive emotional tone. The result was a video series that moved beyond student testimonies, into something that genuinely reflected the international student experience.
2025 MY OPEN DAY VIDEO
The 2025 My Open Day video was a fully self-directed project; from initial concept and storyboard through to filming and editing. I wanted to try and move away from event videography toward something more intentional: a vlog-style format with student voiceover that centred the Open Day experience through a peer perspective, making the content more relatable and credible to prospective students than a produced highlight reel alone.
The production incorporated AI-generated illustration for the opening sequence; animated drawings of RMIT's green campus building designed to create a more cinematic introduction to the university's most iconic space. It also featured our campus map, animated to track the student's journey to Open Day, adding a layer of continuity with the physical campus map that students receive on the day.
The project was conceived as a deliberate evolution of the 2024 hyper reel, shifting from reactive event coverage to a format where the storyboard drives the story, giving us greater creative control over how RMIT is represented.
2024 RMIT OPEN DAY HYPE REEL
The 2024 Open Day hyper reel was an opportunity to push RMIT's video identity beyond conventional event coverage. Working from existing footage, I developed the storyboard and led the edit, introducing visual elements new to the brand at the time, including a scrapbook and ripped paper aesthetic, dynamic camera movement, and After Effects sequences that extended the footage into more conceptual territory, such as the virtual reality boat scenes.
Each creative decision was made in service of a consistent idea: that RMIT's brand is defined by exploration, vibrancy, and cultural diversity, and that video content should express those values through style, tone, and editing language, not just logo placement or colour palette.