RMIT OPEN DAY HYPE REEL
RMIT Open Day is an annual event for potential students to explore the University's offerings. For our most recent Open Day, I wanted to create something energetic, modern, and different from previous Open Day videos.
I produced a storyboard to convey the style and content that would be used; introducing some elements that were new to our visual brand (like the scrapbook/ ripped paper effect). I included more dramatic camera movements in the edit, along with the use of After effects to create some unique scenes (i.e. virtual reality + boat scene). All these aspects represent RMIT's core brand, emphasising the idea that RMIT is a place that encourages exploration, and has a vibrant and diverse culture; I believe that these values should be expressed in all video content in terms of style, tone of voice, and editing creativity, beyond the brand guideline.
RMIT SAUDI ARABIAN VIDEO
My latest project was to shoot and edit a video that encouraged potential students in Saudi Arabia to apply for RMIT and study abroad in Melbourne. The storyboard was initially created by me and my team leader but as the shoot progressed, we ran into some issues with the student's script, so I made adjustments in post.
The final video met all requirements of the brief and exceeded stakeholder expectations. We achieved a video that showcased Melbourne as a safe place to live for students with families and highlighted the advanced lab equipment and facilities available to students. Due to challenges faced with the script, I rearranged the edit to create a captivating introduction, which set the tone for the rest of the video. The visual effects also align with the style of the previous Hype Reel in a subtle way, which portrays the RMIT brand tone of voice.